A year transition still remains an ideal time to look towards the feature. Email marketing will certainly look different tomorrow then it does today. In this second episode we take a closer look to the medium “email”.
The fascinating discussion on Twitter at # emailin5years, seduced several email experts to give a few bold statements about the medium itself.
How will the use of email evolve?
The thin line between the different media will soon disappear completely. Right now, we read an email in our email client. We receive messages in the many social media and also SMS messages on our smartphone increasingly resemble the lay-out of an email message. They often don’t pass through a telephone channel, but are delivered via Wi-Fi.
Will the dividing line disappear?
It is certainly not unthinkable that all these different messages will merge into a single continuum. This implies that if you already read a social media update about a new product, your email client will indicate the original message in your email client as read. If we can build all these connections, it could also be possible that the @domaine.com will also disappear. You then will not be mailing to email addresses anymore, but to friends in your network.
Will the attachments move?
There will be another philosophy for the attachments. They will no longer be sent along with your email campaign. The attachments will be available in the cloud instead. A few even dare to suggest that the attachment could perfectly be a post on a social platform. If you take this prediction serious, you could easily make the connection that Facebook could be the next email provider, complete with a fully equipped email client.
More than a message?
The email clients of the feature will also have to deal with more than just regular email. At least if some gurus are right. Invoices will fall directly into the inbox. Take the method of current app stores into account. And expand it to any regular supplier. Your smartphone could also play a big role. No more paper cash receipts in the super market. You paid using the “wallet” on your smartphone, and the receipt came in as an email. Email will be more than a post mill, of that you can be sure!
