I have no doubt that every email marketer attempts to refer his contacts to his website in every email campaign. Have you never wondered how convenient it would be if you could send your contacts an automated message after they visited a specific web page? Not only would that bring the marketer a step closer to his contacts, but he could also approach them in a more efficient way in the future.
We are currently analyzing the open rate of a campaign, the number of clicks on a link and which contacts filled out your form or questionnaire. But what does your contact once he lands on your website? Does he surf around on your website? What type of products visit your contacts more? Time to take action with this information!
Grab your chance to get to know your contacts even better!
How do I start with this? Web tracking is the solution. To follow the trajectory of your contacts starting at the email campaign, you first need to integrate a tracking code on your different web pages. You obviously add this tracking code on the pages of which you’d like to collect data. Of course you’ll find the trajectory of your contact in the report of your campaign. Analyze it and get to know your contacts even better.
What is the added value of web tracking for me as a marketer?
Every marketer incorporates some links to his website into his campaign. If link X is linked to product X and a contact clicks on this link, you as a marketer can conclude that there is interest in product X. But when he browses to other pages of the site, you can learn even more about his interests. Moreover, this also means that the marketer can communicate with tailored messages based on the input that was automatically generated by web tracking.
Trigger new campaigns
Web tracking opens new doors for marketers, because the contacts who have visited the web page about product X, will receive information about product X for the following campaign. The contacts that didn’t visit the web page, won’t receive that campaign. A win-win situation for both the marketer and the contact, because only those who are interested will receive the necessary information.
On top of that, you can use the behavior of your contacts on your website to start or further develop marketing automation scenarios.
What a shame would it be when a contact fills out a contact form on your website, but the information is not stored automatically… These contacts would definitely need to receive your next campaigns, right? If the tracking code is also placed on the form on your website, the contact will be created in your Flexmail account. He will also receive your next campaigns. Check!
It would be even more useful if you can pre-fill a form on your website with the contact information of the visitor… By using the identify function in the tracking code, you can fill out the form on your website in advance or automatically log in the user if he is already present in your database. Let your mailing list grow with valuable contacts.
In short, web tracking opens lots of new possibilities for email marketers. Get started and integrate web tracking with your website and email campaigns! If you have any questions regarding web tracking, you can always contact us via email@example.com