Marketing automation is the ideal way to deliver the right message at the right time to your potential customers. Many companies believe that marketing automation is created for lazy marketers and results in impersonal messages, but you can quickly put that assumption to the side. It needs constant care and attention in order to achieve an the best results. Moreover, automation should be seen as the perfect supplement to your sales strategy. Use it to welcome potential clients, wish your customers a happy birthday and make the most of your transactional emails!
In short, automation is a solution that facilitates the marketer’s workload and makes the marketing process more efficient.
To give your marketing automation a kickstart, we’ve listed our best articles for you. Are you looking for great email message examples? You’ll definitely find instant inspiration on the Flexmail Pinterest account.
An email with a transaction deserves your undivided attention
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Automated service email, 10 times right!
A fairytale with over-enthusiastic e-marketers
10 critical notes with improvements on a reactivation email
Do you opt-out a contact in long hibernation?
Do you punish or reward inactive contacts?
How an American symphonic orchestra thinned its mailing list and doubled its turnover!
The transformation of email marketing to marketing automation
Give your automation a new dimension
Give your automated campaigns a personal touch
Whitepaper: 7 ways to boost sales with email marketing and automation
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Do you have any questions or tips about automation? Share them in the comments below!