Apemag

  • Home
  • Whitepapers
  • Categories
    • Email marketing
    • Personalization
    • Targeting
    • Trends
  • Contact
Afleverbaarheid, Design, Email marketing, Strategy, Testing, Trends

Trend, email client becomes a gateway

A large share of the email traffic that is leaving companies belongs in the category of transactional messages. A confirmation of a purchase, a report of the check-in at the airport, a memory for a yearly maintenance.


gmail_verlengstuk These are just a few examples of service messages that can automatically be sent by an email marketing platform if it is triggered by an event or action. A new feature in Gmail attracted our attention. It offers us a nice view into the future.

Recognizing dates

Using the new Events feature in Gmail, users of this email client will never have to copy and paste dates like flight data, concerts and performances, hotel reservations into their agenda. Gmail Events will automatically add all this data, starting from the incoming email, on each device that is attached via Gmail with its very own Google Calendar. This way the email client becomes more of an operational tool that is fed by the content of the message.

Extra data

Not only the date and time is shown in the calendar, but also the link to the corresponding detail data that should be included in the calendar item is stored. This makes it easier to look up a few things when the time comes, or if you want to know the right conditions when you reach the location. An update email with possible delays on the flight, will automatically become visible as well. The possible applications are, of course, in terms of transactional messages, very extensive.

New possibilities

But obviously an email marketer can take this functionality even further. Why not send a message with the birthday of a partner as an event, along with her wishlist in the e-shop? Why not also include Valentine and Saint Nicholas with a link to a coupon for an appropriate gift? Why when you buy an electronic device not also a memo in the calendar for an extended warranty, roughly a year after the purchase?

Triggering an action

Of course, this technology is still in its infancy phase. At Google, they obviously are a forerunner in this field. But the development is all the more interesting as an email client can interpret the content of a message. Reading semantically is the digital trend of the future. It sounds a bit like science fiction, but we must not close our eyes to this evolution.

Trend

What if the email client soon fulfills a bit the role of a personal assistant that not only books appointments into your diary, but at the same time reserves the restaurant and based on your preferences signals a specific offer. It is no more than building on what Gmail Events already realizes today. A trend to keep an eye on! Because other email clients will follow soon!

Sep 25, 2015Thomas Vangelooven
Previous storyThe event is comming, the astonishing has happendNext storySeasonal email with 6 strong characteristics
Home Trend, email client becomes a gateway
7 years ago Afleverbaarheid, Design, Email marketing, Strategy, Testing, Trends325
Thomas Vangelooven
Twitter
The best content directly in your inbox

Get notifications for new blog articles or subscribe for your GDPR communication!

Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
  You Might Also Like  
Seasonal mailings, Strategy

Five tips for really original birthday wishes

Every year, you have to be more original to surprise your contacts. A lot of email marketers take advantage of birthdays to send a message to their contacts. We like to give you a couple of possibilities. You’ll see that you can do more than the classic birthday card! Jan 11, 2013Michelle Dassen

context, Email marketing, Personalization, Social media, Strategy

Email as first channel, but contact likes to choose

That is the conclusion of a recent study of the American MarketingSherpa at the end of 2015. They surveyed how a consumer likes to receive offers. Mar 3, 2016Thomas Vangelooven

Cases, Content, Email marketing, Inspiration!, Social media, Strategy, Tips

Think outside the email: how theSkimm differentiates her newsletter with content

It’s a utopian dream for each marketer that readers see his newsletter as an indispensable source of information they can’t find elsewhere. A professional visual is of course crucial, but what makes the newsletter really stand or fall is the content. According to Quartz Insights, 60% of the managers use e-newsletters as one of the […]

Is your contact a mobile reader?

Is it getting time for your company to implement an email template for mobile readers? Don’t let the callouts of international trend watchers guide you. You can answer that question yourself. Dec 17, 2012Michelle Dassen

How to start with email marketing

Find the three differences, with and without images!

We know the drill. A lot of email clients don’t automatically show the images in an email message. Of course you can set things right with the alt-tags. We make ends meet. That’s why we don’t want you to miss this great example. Jul 12, 2013Ann Flipkens

Cases, Email marketing, Wetgeving

An email with a weird message

Studying email messages is our hobby. That is why we are always happy to see new examples pass by where we can learn from. Because they do well, or because it can be enhanced. This B2B newsletter grabbed our attention. Quite some lessons to gain… Jan 15, 2016Thomas Vangelooven

Afleverbaarheid, Content, Deliverability, Design, Email marketing, Flexmail TV, How to start with email marketing, Inspiration!, List Building, Personalization, Seasonal mailings, Surveys

The ultimate Christmas email marketing checklist Infographic

Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]

Cases, Content, context, Trends

Pick up on the media!

You can view media wider than just the printed newspaper or the evening news on television. Everything that is fed by readable messages and visible images, you can sort under media. Social media also belong to this row, but the inbox of an email client as well. Feb 26, 2016Michelle Dassen

Most Viewed
1,819

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

1,401

An integrated offline and online communication at Nespresso

1,235

10 tips to integrate a promo code in your email marketing

1,234

Bloopers you can avoid

1,087

Was this useful?

1,063

10 elements of a great welcome message

1,044

11 ideas to improve your opt-in form

1,010

Are you using animated images in your emails?

2018 © Flexmail