Apemag

  • Home
  • Whitepapers
  • Categories
    • Email marketing
    • Personalization
    • Targeting
    • Trends
  • Contact
Strategy

Work towards the perfect match

The perception that an email contact has about your e-marketing, is an important aspect. If he recognizes the added value of your email, the conversion follows naturally. If the contact feels disappointed or even deceived, it’s hard to set that right.
puzzelstukjes
The first thing a contact gets to see is your subject line. We’ve talked multiple times about the importance of that impression on this blog. It should be the trigger that encourages your contact to take action. “Win your favorite song” is a perfect subject line to entice your reader.

Where is that song?

But as he starts reading your email, and he can’t find possibility to select a song and win, he’ll be less happy. Especially when he sees that the rest of the email talks about DVD players that are on sale. You don’t meet the expectations of your reader. What do you think that will happen with your email message? Correct, it will be moved to the trash. And you can praise yourself lucky that they don’t indicate you as spam.

Don’t forget to differentiate!

The same thing goes for anyone who sends differentiated email campaigns. That often happens by adding a for the reader recognizable aspect to the subject line. If you clearly announce that you have special offers for people that live in a specific region, then you have to make sure that the body of your email not only contains the offer, but also that they don’t have to search through a lot of information before they get to your offer. If you don’t, you give the impression that you want to attract their attention with a cheap marketing trick. “This message was tailored for you. But the rest is all standard.”

Dec 21, 2012Ann Flipkens
Previous storyDon’t wait too longNext storyBloopers you can avoid
Home Work towards the perfect match
10 years ago Strategy336
Ann Flipkens
Twitter
The best content directly in your inbox

Get notifications for new blog articles or subscribe for your GDPR communication!

Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
  You Might Also Like  

Three powerful strategies to convince your client

The ‘principles of persuasion’ of psychology professor Robert Cialdini is interesting reading material for marketeers. To give you a brief summary, the book talks about 6 principles that you can use to convince someone to take action. In this blog post we discuss the first three principles and give you tips to use them online! […]

Afleverbaarheid, Content, Email marketing

Litmus and Microsoft are cooperating

The message and spam check is a service that Flexmail offers her clients a long time already. Via the message check the users get the chance to test the display of their email message in all well-known email clients to verify whether their email message comes across the most common spam filters. For this service, […]

Cases, Tips

Scribble as nonchalant on your own email message

Coming up with an original idea, delivering a message and being readable at the same time. It’s an art that email marketers all like to get a hang of. Oct 30, 2015Ann Flipkens

Seasonal mailings

10 tips to integrate a promo code in your email marketing

You’ll often see them pass by. Email messages in which a promotional code tries to seduce the reader. Everyone agrees that it can greatly increase the conversion. Who doesn’t like a little benefit? The thing is that there are some basic rules you need to master to get the best results out of your promotional […]

Communicating clearly in 3 simple steps

In the blog we already highlighted the trend where simplicity prevails on many occasions. Today we found another great example. The Galeria Inno email that landed in our inbox was clearly meant to seduce… Feb 13, 2015Ann Flipkens

Uncategorized

Give your automated campaigns a personal touch

Every decent email marketing platform offers the possibility to automatically send triggered messages. It’s a great way to boost your conversion. But as always, don’t overdo it. Feb 27, 2013Michelle Dassen

Cases, Inspiration!, Strategy, Trends

A bit of dark humor in 6 steps

Email marketing doesn’t have to be dead serious all the time. A clever message can stick a lot longer than some dry business text. You can go for the upright joke… Oct 15, 2015Michelle Dassen

Email marketing, Inspiration!, Trends

Recipient triggers email marketing

The year is coming towards an end. However, email marketing is expecting some hardworking days because of that year end. The first trend lists and forecasts concerning the future or email marketing are seeping in. We filter them on attainability and we will present you the most remarkable visions in the upcoming weeks. Nov 19, […]

Most Viewed
1,933

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

1,426

An integrated offline and online communication at Nespresso

1,349

10 tips to integrate a promo code in your email marketing

1,272

Bloopers you can avoid

1,139

Was this useful?

1,093

11 ideas to improve your opt-in form

1,063

10 elements of a great welcome message

1,011

Give your automation a new dimension

2018 © Flexmail