We live in a hectic world and with a lot of media available, consumers have a lot on their mind. But while you’re spreading your attention over multiple media (smartphone, tablet, the world around you), a typing error like @gmail.cmo or @oultook.com is easily made.
Of course these faulty email addresses are short-lived in your mailing list. Depending on how many bounces you allow, this address will automatically disappear from your list. And if you’re using a double opt-in (and you should!) with a confirmation message for the final registration, that email address won’t even make it to your list.
You can avoid this by forcing your new contact to fill out his email address two times. A comparison of both inputs immediately reveals the distraction. Unless your contact is distracted two times. But maybe this isn’t really inviting for potential contacts. Don’t we want to make it as easy as possible to subscribe.
Check for yourself
You can of course keep an eye yourself on distracted subscribers. Every well-performing email marketing platform can tell you exactly which email addresses returned with a bounce and for which reason. Search in those lists for email addresses with an error in the domain name. You should be able to modify it immediately. The extra effort wins you some new subscribers that you would have lost otherwise!
If you’re working with confirmation opt-in messages, you always have a row of people waiting. Normally this resolves itself, because subscribers click the confirmation link. But for distracted subscribers this isn’t the case: the confirmation message never reached them. The mission is simple. Restore the email address and send the confirmation again. That way you have recovered a new subscriber!