A new subscription in a mailing list deserves all your attention. It’s the first start to a new e-relationship. That’s why you definitely shouldn’t forget to give your new contact a warm welcome. At the same time you can launch the first steps of your e-marketing on the fresh email address. We offer you 10 tips on how to achieve the perfect welcome message. Today you get the first five.
Don’t forget to personalize your welcome message. Your contact has put in the effort to give you his contact data. Show him that you are listening and using that information for a purpose. Dismissing your new contact with a very standard message, is not using the full potential of your only chance to make a first impression!
Use your welcome message to mention where and when your new contact subscribed to your list. It sometimes happens that a contact subscribes to multiple lists in one day. And maybe you aren’t top of mind anymore when your welcome message reaches your contact. Reminding your contact about the source of the email, can maybe prevent a sudden and unsuspected unsubscription.
Immediately grab the opportunity to also mention the frequency of your emails that your contact can expect. If he knows in advance that you’ll be sending him an email once a week, he or she will have less difficulty with that fact than if he is left in the dark and has to find out for himself. Also give the opportunity to adjust the frequency if it’s possible.
4. Let them give additional data
You obviously asked your contact for the bare minimum of data in your subscription form. But when that contact is reading your welcome message, he maybe has some free time. Give him (or her) the chance to go back to his profile to add some adjustments and extra data (like interests of preferences for example!)
If your new contact realises that he didn’t want to subscribe when he receives your welcome message, you should give him the chance to easily unsubscribe. So include that link in your welcome message. It’s no use to keep a contact hostage in your mailing list against his will.
These first 5 tips form the base. In a next chapter we’ll offer you 5 extra tips, that offer you the start of a e-relationship that pays off!