We already told you in our previous blog post that a new subscription for your mailing list deserves your full attention. At the same time you can launch the first steps of your e-marketing on the fresh email address. We offer you 10 tips on how to achieve the perfect welcome message. The five tips we give you today, take this further:
6. Add us
While you’re building on a relationship with your new contact, you can just as well ask him or her to add your sending address to his contact list. You can explain this rationally by saying that it is the best guarantee to receive the newsletter. Our side of the story is clear.
7. Present
In one of our previous blogs, we learned that 95 per cent of subscribers were looking for discounts. Isn’t that welcome message the ideal time to present him with a discount for the first time? Your contact will definitely look forward to your next message.
8. Spread the word
Your contact is charmed by your product or service. So charmed even, that he left you his or her email address. If you’re new contact is in that kind of mood, it maybe is the moment to explain the tell-a-friend principle in your welcome message? With the right link and a little incentive you can get it done.
9. Not everything
You can notice it by the tips we are giving you. Just in the welcome message you can already give a lot of information. And maybe you still feel like something’s missing. You haven’t even included the news about your product or service yet. You need to evaluate the amount of information for each message you’re going to send out. Short and powerful messages get the best results. Tell your reader the first time you’re contacting him that this is your goal. But give readers who are hungry for more a link, if they want to start reading everything immediately.
10. Season
Adapt your welcome message with every season. That way your reader knows that you pay attention to catered communication. It also responds best to his mood. During the summer months you have another reader standing before you than during the winter months. You have to adapt your content and decoration accordingly.
Integrate these ten tips in your welcome message for a great start of a new e-relationship. You can never make a first impression twice!
